Last updated: October 29, 2025

At FiveUp Inc. (“FiveUp,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, store, and protect information when you visit fiveup.ca or use our services.

By using our website or services, you agree to this Privacy Policy.

1. Information We Collect

We may collect the following information when you interact with us:

Contact information: name, email address, and phone number.

Payment information: processed securely through Stripe (we never store full card details).

Usage data: IP address, browser type, and interactions with our site and ads.

Cookies & tracking data: through tools such as Meta Pixel and our website platform.

Customer content: reviews, feedback, or testimonials you voluntarily submit.

Information is collected via forms, booking pages, cookies, and integrated tools such as GoHighLevel, Stripe, Meta, and Zapier.

2. How We Use Information

We use your data to:

Provide, personalize, and improve our services.

Communicate with you by email, SMS, or phone.

Send appointment reminders and service updates.

Process payments and manage subscriptions.

Analyze usage and improve website performance.

Run advertising and remarketing campaigns in line with your consent.

2.1 SMS Communications

If you opt in to receive SMS messages from FiveUp, we may send you text messages related to your inquiry, demo confirmations, onboarding, account notifications, service updates, and occasional promotional or informational messages when consent is provided. We maintain records of SMS consent and message activity to operate our services, provide support, and meet compliance requirements. You may opt out at any time by replying STOP or request assistance by replying HELP. Message and data rates may apply.

3. Legal Basis for Processing

We process your information based on:

Consent (when you submit forms or subscribe to messages),

Contractual necessity (to deliver requested services), and

Legitimate interest (analytics and improvement).

4. Sharing Your Information

We share data only with trusted processors who help us operate safely and effectively, including Stripe, GoHighLevel, Meta, and Zapier.

Each partner follows its own privacy and security standards.

We do not sell, rent, or exchange personal information or mobile numbers for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to sub-contractors in support services, such as customer service, is permitted. All other use-case categories exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

4.1 Business Customers

In some cases, FiveUp provides services to business customers who use our platform to communicate with their own customers (for example, sending service updates or review requests). In these cases, FiveUp processes customer contact information on behalf of the business customer and may make that information accessible to the business within the platform. FiveUp does not sell or share mobile numbers or personal information for marketing or promotional purposes.

5. Cookies & Tracking

We use cookies and pixels to understand visitor behavior and deliver relevant ads.

You may disable cookies in your browser; some site features may then be limited.

6. Data Retention

We retain personal information only as long as necessary for business, legal, or contractual purposes, after which it is securely deleted or anonymized.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information.

While we strive for full security, no Internet transmission is entirely risk-free.

8. Your Rights

You may:

Request a copy of your data. Request correction or deletion. Withdraw marketing consent at any time. Opt out of texts by replying STOP or emails by clicking “unsubscribe.”

Contact [email protected] to exercise these rights.

9. Testimonials and Reviews

By submitting a testimonial or review, you grant FiveUp permission to display your name, business name, and feedback on our website, social media, and marketing materials.

10. Data Transfers

Your data may be processed outside your province or country (including the U.S.) with appropriate safeguards in place.

11. Updates to This Policy

We may update this Privacy Policy periodically.

Material changes will be posted here with a new “Last Updated” date and, when required, sent via email.

12. Contact Us

General inquiries: [email protected]

Privacy Officer: [email protected]